Industry
SaaS / Data & Analytics
Company Size
501-1,000 employees
Team Size
50+ employees
Core Tech Stack
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Impact at a Glance
Full integration across all engineering data sources
Seamless adoption inside Backstage.io portal
Performance insights available immediately
‘TargetBoard has been a game - changer for me. They provide a great centralized hub for tracking and analyzing my R&D KPIs throughout our SW development lifecycle.”
Nadav Avikasis, CTO
Overview
Demandbase, a leader in AI-powered go-to-market intelligence, had long used Jellyfish to measure engineering performance. As teams grew and delivery practices evolved, limitations in the platform made it increasingly challenging to maintain clarity, momentum, and scalability. TargetBoard provided the agility, integration depth, and speed they needed—bringing actionable insights directly into their developer portal with zero workflow disruption.
The Challenge
For several years, the engineering organization relied on Jellyfish to monitor performance and delivery efficiency. As the company expanded and workflows evolved, project managers began running into friction. Jellyfish’s rigid KPI framework, long onboarding cycles, and limited integrations made it increasingly difficult to adapt processes, maintain momentum, and scale effectively across teams.
Why TargetBoard?
Demandbase needed an agile, developer-friendly platform that could integrate cleanly into existing workflows without slowing teams down. The new solution had to be simple to roll out, flexible enough to support evolving delivery practices, and capable of providing immediate, actionable visibility into engineering performance—without requiring duplicate reporting or process changes.
They needed a platform that would:
Seamlessly fit into existing engineering workflows and tools
Be easy to adopt and scale across teams
Provide real-time access to performance data from current sources
Avoid duplicating reports or disrupting established processes
The Results
TargetBoard delivered a flexible, integration-ready solution that connected to all of Demandbase’s data sources within days—no reconfiguration required. By integrating directly into their Backstage.io developer portal, engineering teams gained immediate access to unified performance insights inside the tools they already use, ensuring rapid adoption and seamless continuity.
Impact at a Glance
Full integration across all engineering data sources
Seamless adoption inside Backstage.io portal
Performance insights available immediately
Leadership, PMs, and engineering aligned on delivery
Framework adapts as teams and processes evolve
See TargetBoard in Action
Give your teams actionable insights without changing how thy work.
Book a Demo
From messy data to clear KPIs, TargetBoard delivers insights and turns them into actions.
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