Attribution Should Be Simple but It Rarely Is
Marketing and Sales often compete for credit on the same leads and deals. Marketing looks at HubSpot and sees strong MQL performance. Sales looks at Salesforce and sees a very different story. Finance sees spend that does not match either system.
Without a shared definition of success, performance conversations become debates about which system is right instead of discussions about what is driving growth. Attribution clarity is essential for alignment, accountability, and investment decisions.
Without a shared definition of success, performance conversations become debates about which system is right instead of discussions about what is driving growth. Attribution clarity is essential for alignment, accountability, and investment decisions.
Disconnected Systems Create Conflicting Truths
HubSpot and Salesforce rarely match. Marketing automation attributes too early. CRM updates lag behind real activity. Analytics platforms double-count or misinterpret touchpoints. Teams spend significant time reconciling systems that were never designed to agree with one another. This creates multiple versions of the truth and no reliable view of which sources influence pipeline and revenue.
Unclear Attribution Reduces Confidence and Misaligns Teams
When Marketing and Sales cannot agree on where leads come from or how pipeline is created, trust declines and budgets stall. Marketing cannot defend investment, Sales cannot forecast accurately, and leaders cannot rely on the data to guide strategy. Poor attribution creates friction between teams and prevents the organization from understanding what actually drives revenue.
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What You’ll Gain With TargetBoard
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One Trusted Source of Truth
Connects HubSpot and Salesforce into a single, reliable view that unifies every touchpoint and removes duplicate counting.
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Defensible Budget Decisions
Leaders can see which lead sources contribute qualified pipeline and revenue, which supports confident investment decisions.
Sales and Marketing Alignment
Work from shared attribution rules and auditable data, which reduces disputes, improves collaboration around pipeline goals.
How TargetBoard Makes Attribution Clear and Credible
TargetBoard unifies marketing, CRM, and financial data to deliver one accurate and consistent view of how leads become revenue.
Connects Your Stack
TargetBoard integrates HubSpot, Salesforce, Marketo, and Google Analytics in one shared environment.
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Standardizes KPI Logic
Applies consistent rules across touchpoints and ROI analysis so teams works from the same performance story.
Links Spend to Revenue
Shows how lead sources contribute to pipeline creation, opportunities, closed deals, and revenue outcomes.
Schedule a 30-minute call
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Explore Marketing KPIs
Explore how TargetBoard helps marketing leaders measure performance, prove impact, and allocate budget with confidence using one connected and reliable view of marketing results.
✨ Top New Insights
% Closed Dev-Items (Last 30d)
Team FrEM's % Closed Dev-Items increased from 12% to 6%, a 50% improvement.
Oct 11- Nov 9, 2025 vs.
Oct 11- Nov 9, 2025 vs.
Significant improvement indicates enhanced team efficiency and productivity.
✨ Top New Insights
% Closed Dev-Items (Last 30d)
Team FrEM's % Closed Dev-Items increased from 8% to 26%, a 225% improvement.
Oct 11- Nov 9, 2025 vs.
Oct 11- Nov 9, 2025 vs.
Significant improvement indicates enhanced team efficiency and productivity.
One Reliable View of Lead Impact
TargetBoard helps marketing and revenue leaders achieve attribution clarity by connecting HubSpot, Salesforce, analytics, and finance data. The platform standardizes attribution models, unifies reporting, and links spend directly to pipeline and revenue outcomes.
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