Priorities shift fast. New requests arrive without context. Teams start work before understanding why it matters. Project managers are expected to keep everything on track, but they often lack a clear view of how each project ties to business goals. Without that context, it becomes difficult to prioritize, justify trade-offs, or explain why something should wait.

Strategy is defined in documents and planning sessions. Projects are tracked in Jira, Asana, Smartsheet, or spreadsheets. Capacity and budgets sit in other systems.None of it connects. Teams interpret priorities differently and PMs are left translating between leadership expectations and actual team workload. As a result, it becomes difficult to show alignment or identify where effort is being spread too thin.